• Search Marketing Associate III

    Location US-NJ-Holmdel
    ID
    2018-4069
    # of Openings
    1
    Category
    Marketing and Communications
    Department
    Marketing
    Posting Level
    Professional
  • Overview

    Are you a whiz at search engine marketing? Do you get excited by the idea of using data to optimize marketing campaigns to increase leads? If you answered yes to those questions, then we need to talk about our opening for a search digital marketing associate III, who will help us generate leads to drive sales and maximize ROI. You will develop and monitor several inbound marketing initiatives, manage vendor relationships, analyze data to optimize performance, monitor the competitive landscape, and stay apprised of new software and market trends. If you possess the technical know-how, as well as strong budgeting, communication and project-management skills, then apply now!

     

    iCIMS extends a work culture unlike any other East Coast-based technology provider. We focus on hiring candidates who display our seven core competencies: passion, drive, transparency, adaptability, empathy, kaizen and customer commitment. If you eat, sleep, and breathe our competencies and desire to work in a casual yet results-driven environment that embraces innovation, then you’re just what we’re looking for!

     

    iCIMS is a high-growth Software-as-a-Service (SaaS) company that’s routinely voted one of the Best Places to Work in New Jersey. We are the industry's premier recruitment software provider, delivering technology that supports more than 4,000 contracted customers around the globe. Committed to both growth and stability, we have a lot of opportunities for career advancement within our organization. Come grow with us—apply today!

     

     

    Responsibilities

    • Develops relationship with third party vendors, search agency, and key marketing and sales business stakeholders to grow iCIMS customer base
    • Researches segment and geo-focused digital tactics to implement across accounts and campaigns
    • Develops the processes, SEM strategies, and creative requirements needed to execute best-in-class digital campaigns
    • Implements the necessary tools to monitor and increase sales pipeline (Google Analytics, Adwords, Marin, etc)
    • Initiates drafts for ad copy and monthly testing plans for managed channels
    • Collaborates with the Sales department to gain insight and brainstorms activities that will increase the opportunity conversion and sales conversion
    • Manages execution of activities within a defined budget and go-to-market timeline
    • Reports on monthly and quarterly Cost-Per-Lead and Cost-Per-Opportunity and ROI metrics
    • Partners with Marketing Analytics team to monitor data integrity and ad operations
    • Tracks monthly activities for quality and consistency and efficiency gains where possible
    • Leverages CRM tool to track performance and analyze data trends against monthly goals
    • Researches industry landscape to develop go-to-market strategies to reach end user and buyer
    • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with iCIMS’ core competencies

    Additional Job Responsibilities:

    •  Demonstrates a sense of urgency and takes initiative
    • Maintains flexibility and reacts to change appropriately
    • Receives and takes action on feedback and lessons learned for continual professional improvement and development
    • Takes measures to enhance body of knowledge and skill set through training
    • Other duties as assigned

     

    Qualifications

    • 5+ years of experience working in B2B digital marketing, vendor management, or related field
    • Requires strong reporting capabilities and the ability to provide insights and analyze lead data/campaign results
    • Proven success (revenue generation) of multi-channel demand generation campaigns
    • Experience managing third-party advertising and vendor relationships and budget
    • Excellent written and verbal communication skills
    • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment
    • Demonstrated flexibility, creativity and problem-solving skills
    • Strong results orientation with a proven track record of flawless execution and strong attention to detail
    • Experience with CRM and marketing automation systems, Salesforce and Pardot a plus
    • Strong and disciplined project management and process improvement capabilities
    • Comfortable working in a demanding, fast-paced changing environment that is going through high growth
    • Believes in self and is passionate about learning and growing
    • Self-motivated, enthusiastic, and can easily switch gears to manage multiple project types

    Education

    • Bachelor’s Degree or higher in Business, Marketing, Communications, or related field preferred or relevant work experience

    iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by law.

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