• Product Marketing Manager - UNIFi

    Location US-NJ-Holmdel
    # of Openings
    Marketing and Communications
    Product Marketing
    Posting Level
  • Overview

    Have you developed core messaging and positions for SaaS or PaaS products? Do you have experience conducting competitive analysis and developing buyer personas? We’re seeking a highly organized expert communicator and skilled multitasker to join our team as a Product Marketing Manager IV, where you’ll be responsible for developing and executing all go-to-market activities around our UNIFi program, including product positioning, messaging, sales and marketing enablement and competitive differentiation. You’ll develop a comprehensive understanding of the evolving needs of our target buyers and the talent acquisition software market as a whole, and will align with Product Managers to deliver superior products to the marketplace. If you’re collaborative, detail-oriented, and exceptionally self-motivated, let’s chat!


    iCIMS extends a work culture unlike any other East Coast-based technology provider. We focus on hiring candidates who display our seven core competencies: passion, drive, transparency, adaptability, empathy, kaizen and customer commitment. If you eat, sleep, and breathe our competencies and desire to work in a casual yet results-driven environment that embraces innovation, then you’re just what we’re looking for!


    iCIMS is a high-growth Software-as-a-Service (SaaS) company that’s routinely voted one of the Best Places to Work in New Jersey. We are the industry's premier recruitment software provider, delivering technology that supports more than 4,000 contracted customers around the globe. Committed to both growth and stability, we have a lot of opportunities for career advancement within our organization. Come grow with us—apply today!


    • Strategically develops and delivers audience specific product positioning and messaging that clearly addresses the unique problems iCIMS products solve and differentiates iCIMS in the market.
    • Build strong relationships with key stakeholders from each business domain that will leverage the iCIMS’ products.
    • Works close the partner community to ensure open and transparent engagement and to understand enablement requirements.
    • Serves as the subject matter expert on iCIMS’ development community, partners and buyers as well as their buying criteria.
    • Researches, understands and stays abreast of competitive landscape.
    • Works with Product Content & IDD team to strategically develop programs and sales enablement tools that effectively communicate the value proposition of iCIMS’ products.
    • Serve a mentor to team members around best practices and process improvements.
    • Drives ongoing revenue growth & retention by implementing communication strategies that help to increase awareness of iCIMS’ offerings, capabilities and competitiveness.
    • Delivers briefings to all levels of employees and executive teams specific to iCIMS’  product program updates.
    • Creates alignment and provides input to the development of advertising, public relations and other marketing outreach tools that are product-focused.
    • Partners with Product Management Team to align on product positioning and roadmap strategy.
    • Has accountability for the success of the iCIMS’ Marketplace and provides analysis around results.
    • Identifies success criteria and delivers a monthly metrics package that highlights successes and opportunities for the iCIMS’ products.
    • Partners with business development and product management teams to make recommendations around product pricing model.
    • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with iCIMS’ policies, procedures, and core competencies


    • A minimum of 7 years of Product Marketing experience required
    • At least 5 years of experience working with Product and/or Channel Partners
    • Experience working with PaaS business and/or ISVs
    • Outstanding organizational, communication, and interpersonal skills
    • Proven experience working with teams across multiple departments, and cross-functional groups
    • Have the ability to use the common Product Management/Content Management tools and software effectively
    • Demonstrated ability to connect relationally with both technical and business executives
    • Excellent executive presence with strong written and verbal communication skills.
    • Innovative, Self-Starter
    • Demonstrated ability to lead and manage teams through influence while also functioning as an individual contributor / team member


    • BA/BS or equivalent work experience; MBA is a plus


    • The typical compensation range for this position is $120,000 - $180,000. Offer is commensurate with job related experience and skills commensurate with the open position.

    iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by law.


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