• Marketing Analytics Associate I

    Location US-NJ-Holmdel
    # of Openings
    Marketing and Communications
    Demand Generation
    Posting Level
  • Overview

    Are you experienced in A/B testing and Google analytics? Do you have strong reporting capabilities? We’re seeking a business-savvy, creative problem-solver to join our team as a Marketing Data and Analytics Associate I, where you’ll help improve the performance and productivity of our demand gen marketing. In this role, you’ll be responsible for providing actionable insights, recommendations, and measurement of marketing campaigns, digital platforms, and brand initiatives to drive innovation and efficiency gains for the business. You’ll work cross-departmentally to develop strategies and build out process designed to improve marketing campaign management, establish KPIs and reporting frameworks for evolving areas of the business, and support continuous learning and business improvement. We’re looking for a keen presenter who’s comfortable breaking down data—someone who can expertly extract insights and explain how they can be leveraged for program optimization. If you’re a top-notch communicator who loves to take initiative, let’s chat!


    iCIMS extends a work culture unlike any other East Coast-based technology provider. We focus on hiring candidates who display our seven core competencies: passion, drive, transparency, adaptability, empathy, kaizen and customer commitment. If you eat, sleep, and breathe our competencies and desire to work in a casual yet results-driven environment that embraces innovation, then you’re just what we’re looking for!


    iCIMS is a high-growth Software-as-a-Service (SaaS) company that’s routinely voted one of the Best Places to Work in New Jersey. We are the industry's premier recruitment software provider, delivering technology that supports more than 3,500 contracted customers around the globe. Committed to both growth and stability, we have a lot of opportunities for career advancement within our organization. Come grow with us—apply today!


    • Monitor and forecast marketing and sales trends

    • Work closely with marketing teams to monitor trends, extract and analyze data, identify opportunities, develop solid recommendations

    • Examine campaign return on investment and conduct data analysis to improve profitability of campaigns

    • Assists in planning, forecasting and modeling for all areas of demand generation marketing.

    • Facilitates marketing optimization tests for channels including Direct Mail, Paid Search, Online Display, Paid Social, Email, and others

    • Prepare reports and present results to internal stakeholders and management

    • Convert complex data and findings into understandable tables, graphs, and written reports and actions plans against the findings

    • Leverages CRM tool to track performance and analyze data trends against monthly goals

    • Research industry landscape to develop go-to-market strategies to reach end user/buyers

    • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with iCIMS’ core competencies

    • Assists and guide teams for systems and trainings fostering a best-in-class operations charter for marketing

    • Maintain high levels of accuracy, integrity, process consistency and documentation

    • Facilitate adoption of the reporting standards by consistently applying them in daily work and educating end users on applicable usage/interpretation of different methodologies

    • Assists in creating structures for experimentation and reporting across the Marketing organization, and support other Marketing teams in measuring campaign success

    • Assists in the exploration, identification and implementation of tools to support the analysis of marketing initiatives.

    Additional Job Responsibilities:

    • Demonstrates a sense of urgency and takes initiative

    • Maintains flexibility and reacts to change appropriately

    • Receives and takes action on feedback and lessons learned for continual professional improvement and development

    • Takes measures to enhance body of knowledge and skill set through training

    • Other duties as assigned



    • A minimum of 1 year of experience in Data Analytics, Demand Generation or Digital Marketing, Marketing Operations or related field.

    • Requires strong reporting capabilities and the ability to provide insights and analyze lead data/campaign results

    • Previous project management experience

    • Excellent written and verbal communication skills

    • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment

    • Demonstrated flexibility, creativity and problem solving skills

    • Strong results orientation with a proven track record of flawless execution and strong attention to detail

    • Advanced Microsoft Office proficiency and Salesforce.com experience is a plus

    • Comfortable working in a demanding, fast-paced changing environment that is going through high growth

    • Believes in self and is passionate about learning and growing

    • Self-motivated, enthusiastic, and can easily switch gears to manage multiple project types


    • Bachelor’s Degree or higher in Business, Marketing, Communications, or related field preferred


    • The typical compensation range for this position is $53,000 - $80,000. Offer is commensurate with job related experience and skills commensurate with the open position.


    iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by law. 


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