• Digital Marketing Associate I

    Location US-NJ-Holmdel
    ID
    2018-3764
    # of Openings
    1
    Category
    Marketing and Communications
    Department
    Marketing
    Posting Level
    Entry Level
  • Overview

    Are you an analytical thinker with a mind for marketing? Do you enjoy crunching numbers and applying insights? We’re looking for a data-driven self-starter to join our Search and Paid Media team as a Paid Media Associate I, where you’ll refine and execute strategies geared toward producing lead generation programs to achieve various monthly segment goals. In this role, you’ll be responsible for deploying and monitoring several inbound and outbound marketing initiatives, as well as managing vendor relationships and reporting on daily metrics. You’ll perform continued data analysis to help us optimize performance, in addition to monitoring the competitive landscape and staying apprised of new software and market trends. If you’re an organized team-player who likes making informed recommendations, we’d love to bring you on board!

     

    iCIMS extends a work culture unlike any other East Coast-based technology provider. We focus on hiring candidates who display our seven core competencies – passion, drive, transparency, adaptability, empathy, kaizen, and customer commitment. If you eat, sleep, and breathe our competencies and desire to work in a casual yet results-driven environment that embraces innovation–then you’re just what we’re looking for!

     

    iCIMS is a high-growth Software-as-a-Service (SaaS) company that’s voted one of the Best Places to Work in New Jersey. We are the industry's premier recruitment software provider—delivering technology that supports approximately 3,500 organizations around the globe. We are growing fast, which creates a lot of opportunities for career growth within our organization. Come grow with us. Apply today!

    Responsibilities

    • Assists in developing, overseeing, and implementing marketing campaigns to drive qualified leads into the sales pipeline
    • Works with advertisers and vendors to ensure that promotions are going out in a timely manner and are driving return on investment
    • Initiate drafts for ad copy, landing pages, email, and monthly testing plans for responsible channels such as paid email, paid social, or pay-per-lead programs
    • Plans and executes campaigns to deliver required monthly lead volume by segment to achieve demand generation and sales targets
    • Collaborates with the Sales department to gain insight and brainstorms activities that will increase the opportunity conversion and sales conversion
    • Interfaces with other Marketing associates to enhance iCIMS’ impact and maintain a clear brand message
    • Manages execution of activities within a defined budget
    • Reports on monthly and quarterly Cost-Per-Lead and Cost-Per-Opportunity metrics
    • Leverages CRM tool to track performance and analyze data trends against monthly goals
    • Researches industry landscape to develop go-to-market strategies to reach end user/buyer
    • Demonstrates a sense of urgency and takes initiative
    • Maintains flexibility and reacts to change appropriately
    • Receives and takes action on feedback and lessons learned for continual professional improvement and development
    • Takes measures to enhance body of knowledge and skill set through training
    • Other duties as assigned
    • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with iCIMS policies, procedures, and core competencies

    Qualifications

    • Bachelor’s Degree or higher in Business, Marketing, Communications, or related field preferred
    • A minimum of 1 year of experience working with investment-based marketing initiatives.  Direct marketing or B2B lead generation a plus
    • Requires strong reporting capabilities and the ability to provide insights and analyze lead data/campaign results
    • Previous project and budget management experience
    • Excellent written and verbal communication skills
    • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment
    • Demonstrated flexibility, creativity and problem-solving skills
    • Strong results orientation with a proven track record of flawless execution and strong attention to detail
    • Advanced Microsoft Office proficiency and Salesforce.com experience is a plus
    • Comfortable working in a demanding, fast-paced changing environment that is going through high growth
    • Believes in self and is passionate about learning and growing
    • Self-motivated, enthusiastic, and can easily switch gears to manage multiple project types

    iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by law. 

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