• Product Marketing Manager III - Recruitment Advertising

    Location US-NJ-Holmdel
    ID
    2018-3645
    # of Openings
    1
    Category
    Marketing and Communications
    Department
    Product Marketing
    Posting Level
    Professional
  • Overview

    Have you developed core messaging, positioning, and go-to-market strategy for SaaS products? Do you have experience conducting competitive analysis and developing buyer personas? We’re seeking a highly organized expert communicator and skilled multitasker to join our team as a Product Marketing Manager III, where you’ll be responsible for developing and managing go-to-market activities related to the core messaging, positioning and competitive differentiation for iCIMS’ recruitment marketing products. You’ll work cross-departmentally to manage marketing programs that effectively drive demand, serving as the subject matter expert in buyer behavior and translating this information into actionable, measurable marketing communication tools that are tailored to various audiences, including prospects, customers, partners and employees. If you’re collaborative, detail-oriented, and exceptionally self-motivated, let’s chat!

     

    iCIMS extends a work culture unlike any other East Cost-based technology provider. We focus on hiring candidates who display our seven core competencies – passion, drive, transparency, adaptability, empathy, kaizen, and customer commitment. If you eat, sleep, and breathe our competencies and desire to work in a casual yet results-driven environment that embraces innovation– then you’re just what we’re looking for!

     

    iCIMS is a high-growth Software-as-a-Service (SaaS) company that’s voted one of the Best Places to Work in New Jersey. We are the industry's premier recruitment software provider – delivering technology that supports approximately 3,500 organizations around the globe. We are growing fast, which creates a lot of opportunities for career growth within our organization. Come grow with us. Apply today!

    Responsibilities

    • Manages, develops and implements product positioning and messaging that differentiates iCIMS’ products in the market.
    • Aligns with Release Delivery Team to coordinate release related deliverable and iCIMS Labs teams to launch plans that effectively promote iCIMS’ products.
    • Serves as the subject matter expert on iCIMS’ buyers as well as their buying criteria.
    • Researches, understands and stays abreast of competitive market intelligence and determines how to position iCIMS’ products in response.
    • Develops programs and materials that effectively communicate the value proposition of iCIMS’ products for our sales organization and assists with the delivery of tools that support the selling process.
    • Establishes and adheres to project milestones and objectives.
    • Contributes to the overall financial success of our products
    • Designs and delivers new release demos and webinars for assigned product(s).
    • Makes recommendations to increase awareness of iCIMS’ product performance and competitiveness.
    • Delivers quarterly road map briefings in conjunction with the Product Management team to the Sales organization.
    • Works with Product Content & IDD to provide strategic oversight for the creation of enablement tools.
    • Creates alignment and provides input to the development of advertising, public relations and other marketing outreach tools that are product-focused.
    • A wide degree of creativity and latitude are expected.
    • Partners with Product Management Team to ensure messaging is aligned with product capabilities and strategic objectives.
    • Works closely with the Product Content Team to inform the creation and maintenance of all product-focused marketing materials including, but not limited to, video scripts, demo scripts, webinar content, and sales collateral.
    • Proactively partners with Financial Analysts and Product Managers to monitor and share product adoption and growth trends to senior leadership.
    • Liaises with sales and customer retention teams to understand opportunities for improvement.
    • Uses the most current brand marketing guidelines in trademarks, logos, and publications.
    • Will attend trade shows, perform product demos and showcase the products at company events.
    • Provides support for off-site buyer events (i.e. HR Tech/SHRM).
    • Consistently ensure that business is conducted with integrity at all times and that behavior aligns with iCIMS’ core competencies, policies and procedures.

    Qualifications

    • Bachelor’s degree in Business or Marketing preferred.
    • A minimum of 5 years of experience in product Marketing within a software B2B environment preferred.
    • A minimum of 3 years of related experience in product management, business analysis, marketing, sales or technical writing.
    • Exceptional attention to detail, high-quality writing skills and a demonstrated ability to grasp and translate technical capabilities into benefits is crucial.
    • Demonstrated proficiency in analyzing, reporting, and improving key marketing metrics and making data-driven decisions. Understanding of pricing models.
    • Proficiency with Microsoft Word, PowerPoint, and Excel required. Sharepoint experience a plus.
    • Understanding of the HR industry /technology marketplace a plus.
    • Exceptional written and verbal communication and interpersonal skills. Articulates thoughts and ideas clearly, concisely, and persuasively. Highly effective influencing skills.
    • Ability to interpret information from various sources and recommend course of action for the business in designated area of responsibility.
    • Strong ability to scope projects, tasks and programs and prioritize projects and tasks.
    • Skilled at managing relationships at all levels both with internal and external partners.
    • Strong organization skills, with the ability to prioritize; multi-task and work with competing deadlines. Exceptionally self-motivated and directed.
    • High degree of comfort managing multiple, competing priorities in ambiguous environments.
    • Exceptional time and project management skills. Must be able to iterate and readily adapt to change.
    • A strong desire to be part of and to contribute within a highly collaborative team environment.
    • Highly creative, motivated and independent.

    iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by law.

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